The free instrument goals to assist enhance ‘model well being’ of water suppliers in Britain following a collapse of public and political belief.
Created by Cavendish, the digital software program supplies an outline of publicly perceived strengths and weaknesses. This enables the corporate to establish the place enhancements have to be made and what facets of operations ought to be emphasised to enhance client opinion.
Six ‘important’ areas are included within the evaluation. These are:
- Model place: Does your model imaginative and prescient align with your small business goals?
- Model technique: Do you utilise knowledge pushed insights? Do you’ve gotten a model mannequin?
- Model id: Is your visible id constant throughout all touchpoints? When was the final time you refreshed your model?
- Model messaging & tone of voice: How usually do you utilize emotive content material? Is your tone constant and fascinating?
- Model advertising and marketing & content material: Do you’ve gotten viewers personas that inform your advertising and marketing technique? Do you’ve gotten your buyer journeys and contact factors mapped out?
- Popularity administration: How would you fee your organisation’s response to criticism? Do you suppose your communications content material is genuine and clear?
‘We’re dedicated to serving to firms throughout the water sector promote and shield their manufacturers, and are delighted to be launching this new instrument,’ mentioned Samantha Clough, Government Director and Water Sector Lead at Cavendish.
‘BrandSense is your first step in the direction of understanding the place you stand, figuring out the expansion alternatives and areas for realignment that can make the largest affect in your model’s success,’ she continued. ‘However we don’t cease there, our specialist workforce is prepared that will help you flip the insights out of your BrandSense report into actionable methods that elevate your model.’
Any organisation can use BrandSense. You discover the company well being verify system right here.
Picture: Cavendish
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